Apple (AAPL) vs S&P 500 (VOO): 10-year head-to-head total returns

Initial: $10,000

Tax Rate: 20%

Transaction Cost: 0.2%

From: 2016-06-04

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Total Returns — Growth of $10,000

Adjust for Inflation

Nominal values. Toggle to deflate by US CPI-U.

Comparison Summary

Adjust for Inflation

Ticker	Name	Data From	CAGR	Return	Risk Metrics						Rolling 1-Year					Rolling 3-Year
Ticker	Name	Data From	CAGR	Return	Max DD	Avg DD	DD Duration	Sortino	Calmar	CVaR (5%)	Avg	Median	Best	Worst	% Positive	Avg	Median	Best	Worst	% Positive
AAPL	Apple Inc.	1980-12-12	29.82%	1256.06%	-38.56%	-8.05%	256 days	1.56	0.77	-4.13%	+30.88%	+25.83%	+159.15%	-30.25%	89.1%	+125.98%	+109.64%	+417.66%	+0.19%	100.0%
VOO	Vanguard S&P 500 ETF	2010-09-09	15.13%	308.64%	-34.07%	-4.37%	122 days	1.23	0.44	-2.76%	+15.41%	+16.11%	+77.85%	-20.66%	85.8%	+48.11%	+44.66%	+112.68%	-1.63%	99.9%

Dividend Reinvestment Breakdown

Ticker	Company	Final Value	Without Reinvestment	Cumulative Dividends	Taxes Withheld	Transaction Costs	Net Reinvested	Events
AAPL	Apple Inc.	$135,606	$125,828	$3,607	−$721.45	−$5.77	$2,880	40
VOO	Vanguard S&P 500 ETF	$40,864	$35,768	$3,151	−$630.26	−$5.04	$2,516	40

Window: 2016-06-04 → 2026-06-03. Each row re-simulates a fresh $10,000 starting balance over the window — not the ticker's full-history numbers — so the dividend, tax, and cost totals match the table above.

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Click a market regime to open the interactive comparison filtered to that timeframe.

Secular stagnation / QE / low inflation / duration bull partial 2012-07-26…2020-02-19 Pandemic shock / liquidity crash 2020-02-20…2020-03-23 Policy bazooka / monetary euphoria 2020-03-24…2020-11-08 Reopening reflation / fiscal boom / supply bottlenecks 2020-11-09…2021-11-29 Inflation shock / duration crash / aggressive tightening 2021-11-30…2022-11-09 Disinflation rebound / AI-led narrow bull / higher-for-longer 2022-11-10…2024-09-17 Disinflationary easing / resilient growth / AI capex under oil-shock test partial 2024-09-18…open

Series reinvest dividends (after the 20% tax + 0.2% transaction cost shown above) into shares at the ex-dividend close price, then rebase to $10,000 at the common start. Read the full methodology →