Apple Inc. (AAPL) valuation

Share price $271.06 · Close 2026-04-24

Price-to-Earnings

P/E · Trailing Diluted
34.31×
P/E history →

Price-to-Free-Cash-Flow

P/FCF · Trailing
41.18×
P/FCF history →

Free-Cash-Flow Yield

FCF Yield · Trailing
2.43%
FCF Yield history →

Enterprise-Value-to-EBITDA

EV/EBITDA · Trailing
24.91×
EV/EBITDA history →

Price-to-Sales

P/S · Trailing
9.15×
P/S history →

Price-to-Book

P/B · Latest filing
45.19×
P/B history →

Expectations investing: what does the price imply?

Growth stretched +18pp above source

Rappaport-style reverse-DCF. We start from the current market price ($271.06 × 14.70B shares = $3.99T market cap, $4.03T enterprise value) and solve for the operating path that would justify it.

To reconcile today's price with a plausible scenario, the model lands on:

  • Year-1 revenue growth: 25.1%
    Source is analyst consensus (absolute forecast, TTM-anchored) of 7.1%; the scenario bumped Y1 by +18.0pp to reconcile.
  • Target EBIT margin (Y10): 37.1%
    Scenario lands above the 3-yr max of 32.0% (starting 32.4%, ending 37.1%).
  • High-growth plateau: 3 years
    Tier default for Y2 at 7.3%.

at or below the reference above the reference outside the historical band

Where the PV comes from
Y1–3
+4%
Y4–10
+19%
Terminal
+77%

Share of the total PV the model has assigned to each window. The further out a cash flow sits, the harder it is to estimate — so readers can weigh how much of the scenario rests on the near, plateau, and post-horizon periods.

Facts · TTM as of 2025-12-27 (Q12026)

Share price
$271.06
Diluted shares
14.70B
Total debt
$88.50B
Cash & equivalents
$45.32B
Revenue
$435.62B
EBIT (GAAP)
$141.07B
EBIT margin (GAAP)
32.4%
Operating cash flow
$135.47B
CapEx
$12.15B
Observed YoY growth
10.1%
Analyst current-FY growth
12.1%
Analyst next-FY growth
7.3%
3-year revenue CAGR
3.4%

Assumptions

Initial revenue growth
7.1%
from analyst consensus (absolute forecast, TTM-anchored)
(analyst FY-over-FY consensus: 12.1% — shown effective rate normalises it against our TTM base, which spans the current FY partway)
Year-2 growth
7.3%
from analyst next-FY consensus
Starting EBIT margin
32.4%
from latest FY EBIT margin (GAAP)
Tax rate
15.6%
from 3-year median of EffectiveTaxRate
Starting ROIC
40.0% (capped from 90.6% raw)
NOPAT₀ ÷ invested capital, capped at 40.0%

Constants

Horizon
10 years
WACC
9.0%
Terminal growth
2.5%
Terminal ROIC
11.0%

Yearly projection

Year Revenue Growth EBIT Margin NOPAT ROIC Reinvestment FCF Discount PV of FCF
1 $545.11B 25.1% $179.11B 32.9% $151.15B 37.1% $86.52B $64.63B 0.917 $59.29B
2 $682.90B 25.3% $227.62B 33.3% $192.09B 34.2% $119.70B $72.39B 0.842 $60.93B
3 $855.54B 25.3% $289.21B 33.8% $244.06B 31.3% $166.06B $78.01B 0.772 $60.23B
4 $1.04T 22.0% $357.85B 34.3% $301.99B 28.4% $203.96B $98.02B 0.708 $69.44B
5 $1.24T 18.8% $430.89B 34.8% $363.63B 25.5% $241.72B $121.90B 0.650 $79.23B
6 $1.43T 15.5% $504.53B 35.2% $425.77B 22.6% $274.98B $150.79B 0.596 $89.91B
7 $1.61T 12.3% $574.01B 35.7% $484.41B 19.7% $297.64B $186.77B 0.547 $102.17B
8 $1.75T 9.0% $634.02B 36.2% $535.05B 16.8% $301.43B $233.62B 0.502 $117.25B
9 $1.85T 5.8% $679.28B 36.6% $573.24B 13.9% $274.77B $298.47B 0.460 $137.42B
10 $1.90T 2.5% $705.25B 37.1% $595.16B 11.0% $199.29B $395.87B 0.422 $167.22B
Sum of PV of FCF (years 1-10) $943.10B

Terminal value

NOPATN+1
$610.04B
ReinvestmentN+1
$135.26B
FCFN+1
$474.78B
Terminal value (undiscounted)
$7.30T
PV of terminal value
$3.09T
Gordon-growth: TV = FCFN+1 ÷ (WACC − g) = $474.78B ÷ (9.0% − 2.5%).

Equity bridge

PV of operating FCF $943.10B
+ PV of terminal value $3.09T
= Enterprise value $4.03T
− Total debt $88.50B
+ Cash & equivalents $45.32B
= Equity value $3.99T
÷ Diluted shares 14.70B
= DCF PV / share $271.06
Market price $271.06
Reconciliation delta −0.0% (≈ 0 by construction)
Full calculation trail Click to expand — every number on this page derived step by step.

0 · TTM reconstruction (anchor: Q12026, 2025-12-27)

The latest filing is a 10-Q, so "base year" revenue / EBIT / OCF / CapEx are reconstructed as trailing-twelve-month values. Per-quarter facts (typical for income-statement items) get summed across four quarters; YTD-cumulative facts (typical for cash-flow items) use prior FY + YTDnow − YTDprior year same quarter.

Revenue
Sum of the four most recent per-quarter values
  • Q1 FY26 (2025-12-27): $143.76B
  • Q4 FY25 (2025-09-27): $102.47B
  • Q3 FY25 (2025-06-28): $94.04B
  • Q2 FY25 (2025-03-29): $95.36B
  • = $435.62B
EBIT
Sum of the four most recent per-quarter values
  • Q1 FY26 (2025-12-27): $50.85B
  • Q4 FY25 (2025-09-27): $32.43B
  • Q3 FY25 (2025-06-28): $28.20B
  • Q2 FY25 (2025-03-29): $29.59B
  • = $141.07B
OCF
Prior FY + current-quarter YTD − same-quarter-prior-year YTD
  • FY FY25 (2025-09-27): +$111.48B
  • Q1 FY26 (2025-12-27) YTD: +$53.92B
  • Q1 FY25 (2024-12-28) YTD: −$29.93B
  • = $135.47B
CapEx
Prior FY + current-quarter YTD − same-quarter-prior-year YTD
  • FY FY25 (2025-09-27): +$12.71B
  • Q1 FY26 (2025-12-27) YTD: +$2.37B
  • Q1 FY25 (2024-12-28) YTD: −$2.94B
  • = $12.15B
Prior-year TTM revenue (growth-calc baseline)
Sum of the four most recent per-quarter values
  • Q1 FY25 (2024-12-28): $124.30B
  • Q4 FY24 (2024-09-28): $94.93B
  • Q3 FY24 (2024-06-29): $85.78B
  • Q2 FY24 (2024-03-30): $90.75B
  • = $395.76B

1 · Enterprise-value target (what the DCF must match)

Market cap   = price × diluted shares
             = $271.06 × 14.70B
             = $3.99T

EV target    = market cap + total debt − cash & equivalents
             = $3.99T + $88.50B − $45.32B
             = $4.03T
            

2 · Starting NOPAT (base year 0)

GAAP EBIT          = $141.07B   (32.4% of revenue)
× (1 − tax rate)  = × (1 − 15.6%) = × 0.8439
= NOPAT₀            = $119.05B
            

3 · Invested capital & starting ROIC

Invested capital = total debt + book equity − cash
                 = $88.50B + $88.19B − $45.32B
                 = $131.37B

Raw ROIC₀        = NOPAT₀ / Invested capital
                 = $119.05B / $131.37B
                 = 90.6%
Cap applied    = min(raw, 40.0%)   (buyback-shrunk IC inflates raw NOPAT/IC past 40%; capping prevents the DCF from modelling infinite return on capital)
ROIC₀ used       = 40.0%
            

4 · Growth path construction

Source       = analyst consensus (absolute forecast, TTM-anchored): Y1 = 7.1%, Y2 = 7.3%
Clamp        = [2.5%, 60%] (no sub-terminal or 60%+ starts)
Plateau rate = 7.3% (Y2 — held from year 2 through end of plateau)
Tier         = 3 years (rule: plateau rate < 15% → 3y, < 25% → 5y, else 7y)
Plateau      = 3 years
Fade         = linear from effective Y2 to terminal 2.5% across the remaining 7 years

Effective Y1 growth after solver bumps = 25.1%
Effective Y2 growth after solver bumps = 25.3%
Growth by year:
  Y1 = 25.1%
  Y2 = 25.3%
  Y3 = 25.3%
  Y4 = 22.0%
  Y5 = 18.8%
  Y6 = 15.5%
  Y7 = 12.3%
  Y8 = 9.0%
  Y9 = 5.8%
  Y10 = 2.5%
            

5 · Margin path construction

Starting margin (Y0) = 32.4%   (source: latest FY EBIT margin (GAAP))
Target margin (Y10)  = 37.1%   (solver output, normal band)
Year-t margin        = starting + (target − starting) × (t / 10)
Margin by year:
  Y1 = 32.9%
  Y2 = 33.3%
  Y3 = 33.8%
  Y4 = 34.3%
  Y5 = 34.8%
  Y6 = 35.2%
  Y7 = 35.7%
  Y8 = 36.2%
  Y9 = 36.6%
  Y10 = 37.1%
            

6 · ROIC path construction

The capex heuristic compares latest-period CapEx ($12.15B) against the Normalized CapEx (3-yr mean) of $11.04B — mean of the last three annual CapEx values. When the latest is above 1.4× that mean and CapEx is at least 5% of revenue, we treat the filer as capital-intensive and mid-investment, hold ROIC flat for a 5-year harvest phase, and only then fade to terminal ROIC. The 3-yr mean does not feed the DCF directly — it only gates this flag.

Capex-heuristic inactive (latest CapEx 1.10× the 3-yr mean of $11.04B — below the 1.4× / 5%-of-revenue gates).
Fade from Y1: ROIC_t = ROIC₀ + (ROIC_terminal − ROIC₀) × (t / 10)
ROIC₀ = 40.0%; ROIC_terminal = 11.0%

ROIC by year:
  Y1 = 37.1%
  Y2 = 34.2%
  Y3 = 31.3%
  Y4 = 28.4%
  Y5 = 25.5%
  Y6 = 22.6%
  Y7 = 19.7%
  Y8 = 16.8%
  Y9 = 13.9%
  Y10 = 11.0%
            

7 · Solver iterations

Each row is one bisection attempt. The solver sweeps Y1 growth bumps 0pp → +20pp across the plateau ladder inside the normal margin bracket, then — if nothing reconciles — repeats the same sweep in a widened margin band ([-10%, 80%]). The first feasible attempt is the one the page uses. If no combination reconciles, the page shows the attempt whose PV sits closest to the target EV so both levers are balanced.

# Phase Plateau Y1 bump Solved margin PV(EV) vs target Feasible?
1 normal 3y +0pp 38.9% $2.06T −49.0% no
2 normal 3y +2pp 38.9% $2.22T −44.9% no
3 normal 3y +4pp 38.9% $2.40T −40.4% no
4 normal 3y +6pp 38.9% $2.60T −35.6% no
5 normal 3y +8pp 38.9% $2.81T −30.3% no
6 normal 3y +10pp 38.9% $3.04T −24.6% no
7 normal 3y +12pp 38.9% $3.28T −18.5% no
8 normal 3y +14pp 38.9% $3.55T −11.8% no
9 normal 3y +16pp 38.9% $3.84T −4.6% no
10 normal 3y +18pp 37.1% $4.03T −0.0% yes ✓

8 · Terminal value derivation

NOPAT_{N+1}         = NOPAT_{10} × (1 + g_terminal)
                    = $595.16B × (1 + 2.5%)
                    = $610.04B

ΔNOPAT              = NOPAT_{N+1} − NOPAT_{10}
                    = $14.88B
Reinvestment_{N+1}  = ΔNOPAT / ROIC_terminal
                    = $14.88B / 11.0%
                    = $135.26B

FCF_{N+1}           = NOPAT_{N+1} − Reinvestment_{N+1}
                    = $610.04B − $135.26B
                    = $474.78B

Terminal value (TV) = FCF_{N+1} / (WACC − g_terminal)
                    = $474.78B / (9.0% − 2.5%)
                    = $7.30T

PV(TV)              = TV / (1 + WACC)^10
                    = $7.30T / 2.367
                    = $3.09T
            

9 · Reconciliation check (DCF PV vs. the market)

This isn't a fair value — it's the inverse check. The solver built the scenario so that DCF PV reproduces the current enterprise value; if the normal bracket worked the delta below is ~0 by construction. A non-zero delta only appears when the solver fell through to the widened margin band.

Σ PV(FCF_1..10) = $943.10B
+ PV(TV)          = $3.09T
= Enterprise value = $4.03T   (≈ EV target $4.03T by construction)
− Total debt      = $88.50B
+ Cash            = $45.32B
= Equity value    = $3.99T
÷ Diluted shares  = 14.70B
= DCF PV / share  = $271.06

Market price      = $271.06
Reconciliation Δ  = −0.0%   (≈ 0 by construction — the solver anchored on this price)
            
Open this scenario in the calculator →
Every input above is pre-filled; the calculator auto-runs and lets you override any assumption.

Every rule above — growth-source priority, plateau tiers, compound cap, solver ladder, flag colours — is documented on the expectations scenario methodology.

What these ratios mean & how they're built: see the valuation ratios glossary on the company-facts methodology page — per-ratio definitions and the exact us-gaap concepts behind each numerator and denominator.

Sources. Denominators come from SEC EDGAR XBRL filings for AAPL (CIK 0000320193); analyst growth forecasts come from analyst consensus. Share price is the latest split-adjusted close from our daily history (live quote as fallback). Per-share denominators are split-adjusted to today's share count.