Salesforce, Inc. (CRM) valuation

Share price $178.16 · Close 2026-04-24

Price-to-Earnings

P/E · Trailing Diluted
22.81×
P/E history →

Price-to-Free-Cash-Flow

P/FCF · Trailing
11.83×
P/FCF history →

Free-Cash-Flow Yield

FCF Yield · Trailing
8.46%
FCF Yield history →

Enterprise-Value-to-EBITDA

EV/EBITDA · Trailing
14.66×
EV/EBITDA history →

Price-to-Sales

P/S · Trailing
3.99×
P/S history →

Price-to-Book

P/B · Latest filing
2.80×
P/B history →

Expectations investing: what does the price imply?

Growth stretched +18pp above source

Rappaport-style reverse-DCF. We start from the current market price ($178.16 × 929.0M shares = $165.51B market cap, $175.36B enterprise value) and solve for the operating path that would justify it.

To reconcile today's price with a plausible scenario, the model lands on:

  • Year-1 revenue growth: 29.1%
    Source is analyst consensus of 11.1%; the scenario bumped Y1 by +18.0pp to reconcile.
  • Target EBIT margin (Y10): 24.1%
    Scenario lands above the 3-yr max of 20.1% (starting 20.1%, ending 24.1%).
  • High-growth plateau: 5 years
    Stretched from the 3-year tier default to 5 — the default couldn't reconcile with today's price.

at or below the reference above the reference outside the historical band

Where the PV comes from
Y1–3
-22%
Y4–10
-29%
Terminal
+152%

Share of the total PV the model has assigned to each window. The further out a cash flow sits, the harder it is to estimate — so readers can weigh how much of the scenario rests on the near, plateau, and post-horizon periods.

Facts · FY2025 (2026-01-31)

Share price
$178.16
Diluted shares
929.0M
Total debt
$17.18B
Cash & equivalents
$7.33B
Revenue
$41.52B
EBIT (GAAP)
$8.33B
EBIT margin (GAAP)
20.1%
Operating cash flow
$15.00B
CapEx
$594.0M
Observed YoY growth
9.6%
Analyst current-FY growth
11.1%
Analyst next-FY growth
9.6%
3-year revenue CAGR
9.8%

Assumptions

Initial revenue growth
11.1%
from analyst consensus
Year-2 growth
9.6%
from analyst next-FY consensus
Starting EBIT margin
20.1%
from latest FY EBIT margin (GAAP)
Tax rate
16.7%
from 3-year median of EffectiveTaxRate
Starting ROIC
10.1%
NOPAT₀ ÷ invested capital, capped at 40.0%

Constants

Horizon
10 years
WACC
9.0%
Terminal growth
2.5%
Terminal ROIC
11.0%

Yearly projection

Year Revenue Growth EBIT Margin NOPAT ROIC Reinvestment FCF Discount PV of FCF
1 $53.61B 29.1% $10.97B 20.5% $9.14B 10.2% $21.66B -$12.52B 0.917 -$11.48B
2 $68.41B 27.6% $14.27B 20.9% $11.89B 10.2% $26.85B -$14.96B 0.842 -$12.59B
3 $87.29B 27.6% $18.56B 21.3% $15.47B 10.3% $34.56B -$19.09B 0.772 -$14.74B
4 $111.39B 27.6% $24.14B 21.7% $20.11B 10.4% $44.48B -$24.37B 0.708 -$17.26B
5 $142.14B 27.6% $31.37B 22.1% $26.13B 10.5% $57.22B -$31.09B 0.650 -$20.21B
6 $174.24B 22.6% $39.15B 22.5% $32.62B 10.6% $61.03B -$28.42B 0.596 -$16.94B
7 $204.84B 17.6% $46.85B 22.9% $39.03B 10.7% $59.84B -$20.80B 0.547 -$11.38B
8 $230.52B 12.5% $53.65B 23.3% $44.70B 10.8% $52.40B -$7.71B 0.502 -$3.87B
9 $247.86B 7.5% $58.68B 23.7% $48.89B 10.9% $38.42B $10.47B 0.460 $4.82B
10 $254.06B 2.5% $61.16B 24.1% $50.96B 11.0% $18.83B $32.13B 0.422 $13.57B
Sum of PV of FCF (years 1-10) -$90.09B

Terminal value

NOPATN+1
$52.23B
ReinvestmentN+1
$11.58B
FCFN+1
$40.65B
Terminal value (undiscounted)
$625.42B
PV of terminal value
$264.18B
Gordon-growth: TV = FCFN+1 ÷ (WACC − g) = $40.65B ÷ (9.0% − 2.5%).

Equity bridge

PV of operating FCF -$90.09B
+ PV of terminal value $264.18B
= Enterprise value $174.09B
− Total debt $17.18B
+ Cash & equivalents $7.33B
= Equity value $164.24B
÷ Diluted shares 929.0M
= DCF PV / share $176.80
Market price $178.16
Reconciliation delta −0.8% (≈ 0 by construction)
Full calculation trail Click to expand — every number on this page derived step by step.

1 · Enterprise-value target (what the DCF must match)

Market cap   = price × diluted shares
             = $178.16 × 929.0M
             = $165.51B

EV target    = market cap + total debt − cash & equivalents
             = $165.51B + $17.18B − $7.33B
             = $175.36B
            

2 · Starting NOPAT (base year 0)

GAAP EBIT          = $8.33B   (20.1% of revenue)
× (1 − tax rate)  = × (1 − 16.7%) = × 0.8332
= NOPAT₀            = $6.94B
            

3 · Invested capital & starting ROIC

Invested capital = total debt + book equity − cash
                 = $17.18B + $59.14B − $7.33B
                 = $68.99B

Raw ROIC₀        = NOPAT₀ / Invested capital
                 = $6.94B / $68.99B
                 = 10.1%
(no cap applied; raw value is within the 40.0% ceiling)
            

4 · Growth path construction

Source       = analyst consensus: Y1 = 11.1%, Y2 = 9.6%
Clamp        = [2.5%, 60%] (no sub-terminal or 60%+ starts)
Plateau rate = 9.6% (Y2 — held from year 2 through end of plateau)
Tier         = 3 years (rule: plateau rate < 15% → 3y, < 25% → 5y, else 7y)
Solver ext.  = 5 years (solver extended to reconcile the DCF with the current price)
Plateau      = 5 years
Fade         = linear from effective Y2 to terminal 2.5% across the remaining 5 years

Effective Y1 growth after solver bumps = 29.1%
Effective Y2 growth after solver bumps = 27.6%
Growth by year:
  Y1 = 29.1%
  Y2 = 27.6%
  Y3 = 27.6%
  Y4 = 27.6%
  Y5 = 27.6%
  Y6 = 22.6%
  Y7 = 17.6%
  Y8 = 12.5%
  Y9 = 7.5%
  Y10 = 2.5%
            

5 · Margin path construction

Starting margin (Y0) = 20.1%   (source: latest FY EBIT margin (GAAP))
Target margin (Y10)  = 24.1%   (solver output, normal band)
Year-t margin        = starting + (target − starting) × (t / 10)
Margin by year:
  Y1 = 20.5%
  Y2 = 20.9%
  Y3 = 21.3%
  Y4 = 21.7%
  Y5 = 22.1%
  Y6 = 22.5%
  Y7 = 22.9%
  Y8 = 23.3%
  Y9 = 23.7%
  Y10 = 24.1%
            

6 · ROIC path construction

The capex heuristic compares latest-period CapEx ($594.0M) against the Normalized CapEx (3-yr mean) of $662.7M — mean of the last three annual CapEx values. When the latest is above 1.4× that mean and CapEx is at least 5% of revenue, we treat the filer as capital-intensive and mid-investment, hold ROIC flat for a 5-year harvest phase, and only then fade to terminal ROIC. The 3-yr mean does not feed the DCF directly — it only gates this flag.

Capex-heuristic inactive (latest CapEx 0.90× the 3-yr mean of $662.7M — below the 1.4× / 5%-of-revenue gates).
Fade from Y1: ROIC_t = ROIC₀ + (ROIC_terminal − ROIC₀) × (t / 10)
ROIC₀ = 10.1%; ROIC_terminal = 11.0%

ROIC by year:
  Y1 = 10.2%
  Y2 = 10.2%
  Y3 = 10.3%
  Y4 = 10.4%
  Y5 = 10.5%
  Y6 = 10.6%
  Y7 = 10.7%
  Y8 = 10.8%
  Y9 = 10.9%
  Y10 = 11.0%
            

7 · Solver iterations

Each row is one bisection attempt. The solver sweeps Y1 growth bumps 0pp → +20pp across the plateau ladder inside the normal margin bracket, then — if nothing reconciles — repeats the same sweep in a widened margin band ([-10%, 80%]). The first feasible attempt is the one the page uses. If no combination reconciles, the page shows the attempt whose PV sits closest to the target EV so both levers are balanced.

# Phase Plateau Y1 bump Solved margin PV(EV) vs target Feasible?
1 normal 3y +0pp 24.1% $100.66B −42.6% no
2 normal 3y +2pp 24.1% $104.76B −40.3% no
3 normal 3y +4pp 24.1% $109.24B −37.7% no
4 normal 3y +6pp 24.1% $114.15B −34.9% no
5 normal 3y +8pp 24.1% $119.51B −31.8% no
6 normal 3y +10pp 24.1% $125.36B −28.5% no
7 normal 3y +12pp 24.1% $131.74B −24.9% no
8 normal 3y +14pp 24.1% $138.69B −20.9% no
9 normal 3y +16pp 24.1% $146.25B −16.6% no
10 normal 3y +18pp 24.1% $154.46B −11.9% no
11 normal 3y +20pp 24.1% $163.38B −6.8% no
12 normal 5y +0pp 24.1% $102.93B −41.3% no
13 normal 5y +2pp 24.1% $108.00B −38.4% no
14 normal 5y +4pp 24.1% $113.63B −35.2% no
15 normal 5y +6pp 24.1% $119.88B −31.6% no
16 normal 5y +8pp 24.1% $126.81B −27.7% no
17 normal 5y +10pp 24.1% $134.49B −23.3% no
18 normal 5y +12pp 24.1% $142.98B −18.5% no
19 normal 5y +14pp 24.1% $152.35B −13.1% no
20 normal 5y +16pp 24.1% $162.70B −7.2% no
21 normal 5y +18pp 24.1% $174.09B −0.7% yes ✓

8 · Terminal value derivation

NOPAT_{N+1}         = NOPAT_{10} × (1 + g_terminal)
                    = $50.96B × (1 + 2.5%)
                    = $52.23B

ΔNOPAT              = NOPAT_{N+1} − NOPAT_{10}
                    = $1.27B
Reinvestment_{N+1}  = ΔNOPAT / ROIC_terminal
                    = $1.27B / 11.0%
                    = $11.58B

FCF_{N+1}           = NOPAT_{N+1} − Reinvestment_{N+1}
                    = $52.23B − $11.58B
                    = $40.65B

Terminal value (TV) = FCF_{N+1} / (WACC − g_terminal)
                    = $40.65B / (9.0% − 2.5%)
                    = $625.42B

PV(TV)              = TV / (1 + WACC)^10
                    = $625.42B / 2.367
                    = $264.18B
            

9 · Reconciliation check (DCF PV vs. the market)

This isn't a fair value — it's the inverse check. The solver built the scenario so that DCF PV reproduces the current enterprise value; if the normal bracket worked the delta below is ~0 by construction. A non-zero delta only appears when the solver fell through to the widened margin band.

Σ PV(FCF_1..10) = -$90.09B
+ PV(TV)          = $264.18B
= Enterprise value = $174.09B   (≈ EV target $175.36B by construction)
− Total debt      = $17.18B
+ Cash            = $7.33B
= Equity value    = $164.24B
÷ Diluted shares  = 929.0M
= DCF PV / share  = $176.80

Market price      = $178.16
Reconciliation Δ  = −0.8%   (≈ 0 by construction — the solver anchored on this price)
            
Open this scenario in the calculator →
Every input above is pre-filled; the calculator auto-runs and lets you override any assumption.

Every rule above — growth-source priority, plateau tiers, compound cap, solver ladder, flag colours — is documented on the expectations scenario methodology.

What these ratios mean & how they're built: see the valuation ratios glossary on the company-facts methodology page — per-ratio definitions and the exact us-gaap concepts behind each numerator and denominator.

Sources. Denominators come from SEC EDGAR XBRL filings for CRM (CIK 0001108524); analyst growth forecasts come from analyst consensus. Share price is the latest split-adjusted close from our daily history (live quote as fallback). Per-share denominators are split-adjusted to today's share count.