Zebra Technologies Corporation (ZBRA) valuation

Share price $227.71 · Close 2026-04-24

Price-to-Earnings

P/E · Trailing Diluted
27.84×
P/E history →

Price-to-Free-Cash-Flow

P/FCF · Trailing
14.03×
P/FCF history →

Free-Cash-Flow Yield

FCF Yield · Trailing
7.13%
FCF Yield history →

Enterprise-Value-to-EBITDA

EV/EBITDA · Trailing
14.09×
EV/EBITDA history →

Price-to-Sales

P/S · Trailing
2.16×
P/S history →

Price-to-Book

P/B · Latest filing
3.25×
P/B history →

Expectations investing: what does the price imply?

Growth stretched +20pp above source

Rappaport-style reverse-DCF. We start from the current market price ($227.71 × 51.2M shares = $11.66B market cap, $14.23B enterprise value) and solve for the operating path that would justify it.

To reconcile today's price with a plausible scenario, the model lands on:

  • Year-1 revenue growth: 31.1%
    Source is analyst consensus of 11.1%; the scenario bumped Y1 by +20.0pp to reconcile.
  • Target EBIT margin (Y10): 17.1%
    Scenario lands above the 3-yr max of 14.9% (starting 13.0%, ending 17.1%).
  • High-growth plateau: 5 years
    Stretched from the 3-year tier default to 5 — the default couldn't reconcile with today's price.

at or below the reference above the reference outside the historical band

Where the PV comes from
Y1–3
-26%
Y4–10
-33%
Terminal
+159%

Share of the total PV the model has assigned to each window. The further out a cash flow sits, the harder it is to estimate — so readers can weigh how much of the scenario rests on the near, plateau, and post-horizon periods.

Facts · FY2025 (2025-12-31)

Share price
$227.71
Diluted shares
51.2M
Total debt
$2.70B
Cash & equivalents
$125.0M
Revenue
$5.40B
EBIT (GAAP)
$700.0M
EBIT margin (GAAP)
13.0%
Operating cash flow
$917.0M
CapEx
$86.0M
Observed YoY growth
8.3%
Analyst current-FY growth
11.1%
Analyst next-FY growth
5.4%
3-year revenue CAGR
-2.3%

Assumptions

Initial revenue growth
11.1%
from analyst consensus
Year-2 growth
5.4%
from analyst next-FY consensus
Starting EBIT margin
13.0%
from latest FY EBIT margin (GAAP)
Tax rate
16.9%
from 3-year median of EffectiveTaxRate
Starting ROIC
9.4%
NOPAT₀ ÷ invested capital, capped at 40.0%

Constants

Horizon
10 years
WACC
9.0%
Terminal growth
2.5%
Terminal ROIC
11.0%

Yearly projection

Year Revenue Growth EBIT Margin NOPAT ROIC Reinvestment FCF Discount PV of FCF
1 $7.07B 31.1% $947.1M 13.4% $787.5M 9.6% $2.14B -$1.35B 0.917 -$1.24B
2 $8.87B 25.4% $1.22B 13.8% $1.02B 9.8% $2.37B -$1.35B 0.842 -$1.13B
3 $11.13B 25.4% $1.58B 14.2% $1.32B 9.9% $3.00B -$1.68B 0.772 -$1.30B
4 $13.96B 25.4% $2.04B 14.6% $1.70B 10.1% $3.80B -$2.10B 0.708 -$1.49B
5 $17.51B 25.4% $2.63B 15.1% $2.19B 10.2% $4.82B -$2.62B 0.650 -$1.71B
6 $21.15B 20.8% $3.27B 15.5% $2.72B 10.4% $5.10B -$2.38B 0.596 -$1.42B
7 $24.59B 16.3% $3.91B 15.9% $3.25B 10.5% $5.00B -$1.76B 0.547 -$961.0M
8 $27.46B 11.7% $4.48B 16.3% $3.72B 10.7% $4.43B -$711.8M 0.502 -$357.2M
9 $29.41B 7.1% $4.92B 16.7% $4.09B 10.8% $3.37B $718.2M 0.460 $330.7M
10 $30.14B 2.5% $5.16B 17.1% $4.29B 11.0% $1.88B $2.42B 0.422 $1.02B
Sum of PV of FCF (years 1-10) -$8.26B

Terminal value

NOPATN+1
$4.40B
ReinvestmentN+1
$975.8M
FCFN+1
$3.42B
Terminal value (undiscounted)
$52.69B
PV of terminal value
$22.26B
Gordon-growth: TV = FCFN+1 ÷ (WACC − g) = $3.42B ÷ (9.0% − 2.5%).

Equity bridge

PV of operating FCF -$8.26B
+ PV of terminal value $22.26B
= Enterprise value $14.00B
− Total debt $2.70B
+ Cash & equivalents $125.0M
= Equity value $11.43B
÷ Diluted shares 51.2M
= DCF PV / share $223.16
Market price $227.71
Reconciliation delta −2.0% (≈ 0 by construction)
Full calculation trail Click to expand — every number on this page derived step by step.

1 · Enterprise-value target (what the DCF must match)

Market cap   = price × diluted shares
             = $227.71 × 51.2M
             = $11.66B

EV target    = market cap + total debt − cash & equivalents
             = $11.66B + $2.70B − $125.0M
             = $14.23B
            

2 · Starting NOPAT (base year 0)

GAAP EBIT          = $700.0M   (13.0% of revenue)
× (1 − tax rate)  = × (1 − 16.9%) = × 0.8315
= NOPAT₀            = $582.0M
            

3 · Invested capital & starting ROIC

Invested capital = total debt + book equity − cash
                 = $2.70B + $3.59B − $125.0M
                 = $6.16B

Raw ROIC₀        = NOPAT₀ / Invested capital
                 = $582.0M / $6.16B
                 = 9.4%
(no cap applied; raw value is within the 40.0% ceiling)
            

4 · Growth path construction

Source       = analyst consensus: Y1 = 11.1%, Y2 = 5.4%
Clamp        = [2.5%, 60%] (no sub-terminal or 60%+ starts)
Plateau rate = 5.4% (Y2 — held from year 2 through end of plateau)
Tier         = 3 years (rule: plateau rate < 15% → 3y, < 25% → 5y, else 7y)
Solver ext.  = 5 years (solver extended to reconcile the DCF with the current price)
Plateau      = 5 years
Fade         = linear from effective Y2 to terminal 2.5% across the remaining 5 years

Effective Y1 growth after solver bumps = 31.1%
Effective Y2 growth after solver bumps = 25.4%
Growth by year:
  Y1 = 31.1%
  Y2 = 25.4%
  Y3 = 25.4%
  Y4 = 25.4%
  Y5 = 25.4%
  Y6 = 20.8%
  Y7 = 16.3%
  Y8 = 11.7%
  Y9 = 7.1%
  Y10 = 2.5%
            

5 · Margin path construction

Starting margin (Y0) = 13.0%   (source: latest FY EBIT margin (GAAP))
Target margin (Y10)  = 17.1%   (solver output, normal band)
Year-t margin        = starting + (target − starting) × (t / 10)
Margin by year:
  Y1 = 13.4%
  Y2 = 13.8%
  Y3 = 14.2%
  Y4 = 14.6%
  Y5 = 15.1%
  Y6 = 15.5%
  Y7 = 15.9%
  Y8 = 16.3%
  Y9 = 16.7%
  Y10 = 17.1%
            

6 · ROIC path construction

The capex heuristic compares latest-period CapEx ($86.0M) against the Normalized CapEx (3-yr mean) of $77.3M — mean of the last three annual CapEx values. When the latest is above 1.4× that mean and CapEx is at least 5% of revenue, we treat the filer as capital-intensive and mid-investment, hold ROIC flat for a 5-year harvest phase, and only then fade to terminal ROIC. The 3-yr mean does not feed the DCF directly — it only gates this flag.

Capex-heuristic inactive (latest CapEx 1.11× the 3-yr mean of $77.3M — below the 1.4× / 5%-of-revenue gates).
Fade from Y1: ROIC_t = ROIC₀ + (ROIC_terminal − ROIC₀) × (t / 10)
ROIC₀ = 9.4%; ROIC_terminal = 11.0%

ROIC by year:
  Y1 = 9.6%
  Y2 = 9.8%
  Y3 = 9.9%
  Y4 = 10.1%
  Y5 = 10.2%
  Y6 = 10.4%
  Y7 = 10.5%
  Y8 = 10.7%
  Y9 = 10.8%
  Y10 = 11.0%
            

7 · Solver iterations

Each row is one bisection attempt. The solver sweeps Y1 growth bumps 0pp → +20pp across the plateau ladder inside the normal margin bracket, then — if nothing reconciles — repeats the same sweep in a widened margin band ([-10%, 80%]). The first feasible attempt is the one the page uses. If no combination reconciles, the page shows the attempt whose PV sits closest to the target EV so both levers are balanced.

# Phase Plateau Y1 bump Solved margin PV(EV) vs target Feasible?
1 normal 3y +0pp 17.1% $8.02B −43.7% no
2 normal 3y +2pp 17.1% $8.31B −41.6% no
3 normal 3y +4pp 17.1% $8.63B −39.4% no
4 normal 3y +6pp 17.1% $8.97B −36.9% no
5 normal 3y +8pp 17.1% $9.36B −34.3% no
6 normal 3y +10pp 17.1% $9.78B −31.3% no
7 normal 3y +12pp 17.1% $10.24B −28.1% no
8 normal 3y +14pp 17.1% $10.74B −24.5% no
9 normal 3y +16pp 17.1% $11.29B −20.7% no
10 normal 3y +18pp 17.1% $11.89B −16.5% no
11 normal 3y +20pp 17.1% $12.54B −11.9% no
12 normal 5y +0pp 17.1% $8.09B −43.2% no
13 normal 5y +2pp 17.1% $8.43B −40.7% no
14 normal 5y +4pp 17.1% $8.82B −38.0% no
15 normal 5y +6pp 17.1% $9.26B −35.0% no
16 normal 5y +8pp 17.1% $9.74B −31.6% no
17 normal 5y +10pp 17.1% $10.28B −27.8% no
18 normal 5y +12pp 17.1% $10.88B −23.5% no
19 normal 5y +14pp 17.1% $11.55B −18.9% no
20 normal 5y +16pp 17.1% $12.28B −13.7% no
21 normal 5y +18pp 17.1% $13.10B −8.0% no
22 normal 5y +20pp 17.1% $14.00B −1.6% yes ✓

8 · Terminal value derivation

NOPAT_{N+1}         = NOPAT_{10} × (1 + g_terminal)
                    = $4.29B × (1 + 2.5%)
                    = $4.40B

ΔNOPAT              = NOPAT_{N+1} − NOPAT_{10}
                    = $107.3M
Reinvestment_{N+1}  = ΔNOPAT / ROIC_terminal
                    = $107.3M / 11.0%
                    = $975.8M

FCF_{N+1}           = NOPAT_{N+1} − Reinvestment_{N+1}
                    = $4.40B − $975.8M
                    = $3.42B

Terminal value (TV) = FCF_{N+1} / (WACC − g_terminal)
                    = $3.42B / (9.0% − 2.5%)
                    = $52.69B

PV(TV)              = TV / (1 + WACC)^10
                    = $52.69B / 2.367
                    = $22.26B
            

9 · Reconciliation check (DCF PV vs. the market)

This isn't a fair value — it's the inverse check. The solver built the scenario so that DCF PV reproduces the current enterprise value; if the normal bracket worked the delta below is ~0 by construction. A non-zero delta only appears when the solver fell through to the widened margin band.

Σ PV(FCF_1..10) = -$8.26B
+ PV(TV)          = $22.26B
= Enterprise value = $14.00B   (≈ EV target $14.23B by construction)
− Total debt      = $2.70B
+ Cash            = $125.0M
= Equity value    = $11.43B
÷ Diluted shares  = 51.2M
= DCF PV / share  = $223.16

Market price      = $227.71
Reconciliation Δ  = −2.0%   (≈ 0 by construction — the solver anchored on this price)
            
Open this scenario in the calculator →
Every input above is pre-filled; the calculator auto-runs and lets you override any assumption.

Every rule above — growth-source priority, plateau tiers, compound cap, solver ladder, flag colours — is documented on the expectations scenario methodology.

What these ratios mean & how they're built: see the valuation ratios glossary on the company-facts methodology page — per-ratio definitions and the exact us-gaap concepts behind each numerator and denominator.

Sources. Denominators come from SEC EDGAR XBRL filings for ZBRA (CIK 0000877212); analyst growth forecasts come from analyst consensus. Share price is the latest split-adjusted close from our daily history (live quote as fallback). Per-share denominators are split-adjusted to today's share count.