MediaAlpha, Inc. financials

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MAX CIK 0001818383

Source: EDGAR filings · Built 2026-06-04T02:27:51Z

Key metrics by reporting period

Up to six most-recent periods side-by-side. Rows are the curated key lines — revenue, margins, cash, debt, equity, cash-flow totals, plus the derived and valuation metrics we compute on top. For every tag a filer reported in one period, use the single-filing drilldown below.

Derived Metrics

Concept FY 2025FY 2024FY 2023FY 2022FY 2021FY 2020
Free Cash Flow 65.26M 45.62M 20.16M 28.18M 27.97M 51.11M
EBITDA 25.37M 49.41M -32.65M -29.24M 5.50M 19.84M
Working Capital 26.73M 56.95M -5.15M 3.53M 52.89M 20.34M
Net Debt 107.91M 121.30M 159.58M 171.75M 140.22M 159.11M
Gross Margin 15.05% 16.60% 17.19% 15.26% 15.73% 14.60%
Operating Margin 1.99% 4.94% -10.29% -7.71% 0.33% 3.34%
Net Margin 2.30% 1.92% -10.41% -12.56% -0.82% -0.75%
Return on Equity (ROE) 615.94% 699.29% 392.66% 360.57% 121.63% 12.93%
Return on Assets (ROA) 6.68% 6.34% -26.26% -33.91% -1.82% -2.08%
Current Ratio 1.18× 1.43× 0.94× 1.05× 1.63× 1.19×
Debt-to-Equity 37.21× 69.20× -17.18× -11.65× -43.99× -5.41×
Effective Tax Rate 124.10% 5.89% 0.81% 337.85% 11.00% -13.63%
Cash Conversion Ratio 2.56× 2.76× -0.50× -0.49× -5.43× -11.78×
Accruals Ratio -0.10× -0.11× -0.39× -0.51× -0.12× -0.27×
SBC % of Revenue 2.72% 3.94% 13.74% 12.74% 7.08% 4.23%
CapEx Coverage 192.94× 180.60× 277.14× 288.51× 44.03× 173.68×
Free Cash Flow Per Share $0.98 $0.86 $0.44 $0.67 $0.46 $1.59

Valuation Metrics

Concept FY 2025FY 2024FY 2023FY 2022FY 2021FY 2020
P/E Trailing (Diluted) 33.21× 36.42× — — — —
P/FCF 13.25× 13.13× 25.21× 14.81× 33.82× 24.56×
FCF Yield 7.55% 7.62% 3.97% 6.75% 2.96% 4.07%
EV / EBITDA 38.34× 14.58× — — 197.38× 71.32×
P/S 0.78× 0.69× 1.31× 0.91× 1.47× 2.15×
P/B 207.90× 251.83× — — — —

Income Statement

Concept FY 2025FY 2024FY 2023FY 2022FY 2021FY 2020
Revenue from Contract with Customer, Excluding Assessed Tax 1.11B 864.70M 388.15M 459.07M 645.27M 584.81M
Cost of Revenue 946.06M 721.13M 321.44M 389.01M 543.75M 499.43M
Research and Development Expense 21.40M 19.76M 18.46M 21.08M 15.20M 12.45M
Operating Income (Loss) 22.12M 42.73M -39.92M -35.39M 2.15M 19.54M
Income Tax Expense (Benefit) -137.82M 1.38M -463.00K 102.91M -1.05M -1.27M
Net Income (Loss) Attributable to Parent 25.62M 16.63M -40.42M -57.67M -5.28M -4.37M
Earnings Per Share, Basic $0.46 $0.31 $-0.89 $-1.37 $-0.14 $-0.14
Weighted Average Number of Shares Outstanding, Basic 56.24M 53.04M 45.57M 41.94M 37.28M 32.13M
Earnings Per Share, Diluted $0.39 $0.31 $-0.89 $-1.37 $-0.19 $-0.14
Weighted Average Number of Shares Outstanding, Diluted 66.79M 53.04M 45.57M 41.94M 61.26M 32.13M

Balance Sheet

Concept FY 2025FY 2024FY 2023FY 2022FY 2021FY 2020
Cash and Cash Equivalents, at Carrying Value 46.88M 43.27M 17.27M 14.54M 50.56M 23.55M
Assets, Current 174.37M 189.91M 74.57M 80.42M 137.11M 127.80M
Assets 383.83M 262.45M 153.93M 170.08M 289.80M 210.34M
Long-term Debt 153.41M 162.44M 174.30M 183.07M 186.80M 182.67M
Liabilities, Current 147.65M 132.95M 79.72M 76.89M 84.22M 107.45M
Long-term Debt, Excluding Current Maturities 131.60M 153.60M 162.44M 174.30M 178.07M 182.67M
Liabilities 413.02M 308.68M 248.35M 256.17M 351.37M 315.45M
Stockholders' Equity Attributable to Parent 4.16M 2.38M -10.29M -15.99M -4.34M -33.77M

Cash Flow Statement

Concept FY 2025FY 2024FY 2023FY 2022FY 2021FY 2020
Net Cash Provided by (Used in) Operating Activities 65.60M 45.87M 20.23M 28.27M 28.62M 51.41M
Payments to Acquire Property, Plant, and Equipment 340.00K 254.00K 73.00K 98.00K 650.00K 296.00K
Net Cash Provided by (Used in) Investing Activities -340.00K -654.00K -73.00K -49.77M -650.00K -10.30M
Net Cash Provided by (Used in) Financing Activities -61.65M -19.22M -17.43M -14.52M -961.00K -27.59M

Raw XBRL tagging for a single filing

Every us-gaap and custom concept the filer tagged for one fiscal period, grouped by statement. Start here when a number in the trend table above surprises you and you want to see the exact tag behind it. Derived and valuation rows are omitted here because they already appear in the trend table.

Most recent filing shown by default.

Compare filings side-by-side

Diff any two filings with deltas and added / removed tags.

Immaterial rows are USD line items under 1% of the period's revenue — the noise floor below which a single tag rarely moves the investment thesis. Revenue is read from the filer's top-line concept (Revenues / RevenueFromContractWithCustomerExcludingAssessedTax, with a fallback chain). Non-USD rows, rows without a numeric value, and every row on a filing with no identifiable revenue anchor stay visible. Flip the switch off to see every tag the filer reported for the period.

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Methodology

All facts on this page come straight from SEC EDGAR XBRL company-facts filings (MAX CIK 0001818383), grouped by financial statement using FASB's base us-gaap presentation taxonomy. Filers may re-parent concepts onto different statements in their own extension taxonomy, so a handful of rows can show up under a different statement than on the actual 10-K / 10-Q; custom concepts and any we couldn't map fall into Other. Hover a cell to see the fully-qualified concept name and the filer's description.

For the full methodology — statement grouping, the Other bucket, derived metrics, and fact tooltips — see the methodology reference for the statement grouping, the "Other" bucket, derived metrics, and fact tooltips.

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